Infermedica — Designing a website that grows with an AI health-tech leader
Infermedica is a global healthtech company delivering AI-powered virtual triage and clinical decision support solutions for healthcare organizations, insurers and digital health platforms, impacting millions of end users worldwide.
Since 2021, I’ve been responsible for designing and evolving the Infermedica website. Over the years, I helped create dozens of subpages, took part in two major redesigns and gradually took full ownership of the site’s design.
01
Goals and challenges
Infermedica’s product, messaging and brand direction developed quickly between 2021 and 2025. The website had to keep up with:
a growing and more complex product offering,
new brand identity and tone of voice,
larger content structures,
and new audiences with different expectations.
Early navigation concepts also revealed friction in real usage – users struggled with hierarchy and poor small-screen behavior – making clarity and scalability a priority.
02
My input
Redesigning website for strategic alignment
I took part in two major redesigns (2022, 2024) in response to shifts in product strategy and brand direction.
Rebuilt the site architecture to create clearer pathways to product information.
Improving navigation usability
Designed the main navigation twice using Hotjar insights.
Simplified structure – moved from an illustrative mega-menu to a simpler structure with a clearer hierarchy, to reduce confusion.
Driving growth with new subpages
Designed dozens of subpages supporting marketing, product, hiring and thought leadership needs.
Introduced subtle motion and animations to explain product functionality and guide user attention.
03
Outcomes & impact
A navigation system that reduced confusion and improved small-screen usability.
A site architecture that better reflected product strategy and made the product easier to understand for the users.
Smoother collaboration with marketing team thanks to clearer structure and predictable patterns.
04
Performance metrics
Measurable results for 2025:
Users navigated the site more easily, reflected in a low bounce rate (38%) and minimal rage clicks (0.3%)
Average session duration (10:38) and pages per session (4) indicate strong interest in product content
Continuous monitoring via heatmaps and session recordings allowed us to iterate and optimize in real time, ensuring the site met both user and business goals
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Team
web design: me, Tomek Tuz, Antanina Anisovich
illustration: me, Agnieszka Więckowska, Magda Kościańska
