My Framer Site

Infermedica — Designing a website that grows with an AI health-tech leader

Infermedica is a global healthtech company delivering AI-powered virtual triage and clinical decision support solutions for healthcare organizations, insurers, and digital health platforms, impacting millions of end users worldwide.

Since 2021, I’ve been responsible for designing and evolving the Infermedica website. Over the years, I helped create dozens of subpages, led two major redesigns, and gradually took full ownership of the site’s design.

CLient

Infermedica

Industry

AI healthtech

Years

2021-2025

Services

web design, illustration

01

Goals and challenges

Infermedica’s product, messaging, and brand direction developed quickly between 2021 and 2025. The website had to keep up with:

a growing and more complex product offering,
new brand identity and tone of voice,
larger content structures,
and new audiences with different expectations.

Early navigation concepts also revealed friction in real usage—users struggled with hierarchy and poor small-screen behavior—making clarity and scalability a priority.

02

My input

Redesigning website for strategic alignment

I took part in two major redesigns (2022, 2024) in response to shifts in product strategy and brand direction.
Rebuilt the site architecture to create clearer pathways to product information.
Introduced layout and UI patterns that made the site easier to scale.

Improving navigation usability

Designed the main navigation twice using Hotjar insights.
Simplified structure – moved from an illustrative mega-menu to a simpler structure with a clearer hierarchy.

Driving growth with new subpages

Designed dozens of subpages supporting marketing, product, hiring, and thought leadership needs.
Introduced subtle motion and animations to explain product functionality and guide user attention.

03

Outcomes

A navigation system that reduced confusion and improved small-screen usability.
A site architecture that better reflected product strategy and made the product easier to understand for the users.
Smoother collaboration with marketing team thanks to clearer structure and predictable patterns.