Infermedica — Visualising complex AI healthcare ideas across marketing assets
Infermedica is a global healthtech company delivering AI-powered virtual triage and clinical decision support solutions for healthcare organizations, insurers and digital health platforms, impacting millions of end users worldwide.
At Infermedica, I helped turn complex healthcare and AI topics into visuals that felt clear, friendly, and easy to engage with. I worked closely with marketing and internal teams to create assets that explained, promoted and supported ideas across many touchpoints, always keeping clarity and brand consistency in mind.
The design process overview
I collaborated closely with marketing teams to design visual communication across campaigns, events and lead generation.
I worked across digital and physical channels, creating social content, editorial materials, event booth designs and illustration- and motion-based assets for web and video. All work was aligned to campaign goals and built to scale across touchpoints.
