Hootz — Crafting identity for a finance management product
Hootz is a personal finance app that helps users track spending, manage accounts, and make better financial decisions in one place. The product focuses on teaching users about good money habits, clarity, accessibility and reducing anxiety around money.
Duration
Oct 2023 – Feb 2024
Scope
Brand design, app design, illustration
Team
me & Antanina Anisovich
My contribution
I worked on the early stage of the app, spanning both brand expression and product UI.
Created the logo and brand identity
Designed a scalable illustration system
Created the brand mascot Hootz the Owl in multiple scenarios
Designed settings screens and supported app navigation
Participated in design feedback across the product
