Dobry Element — Designing a sustainable plant care product
Dobry Element (meaning Good Element in Polish) is a concept for a sustainable plant fertilizer brand built around eco-awareness and refillable packaging.
The project is versatile and was developed from scratch, grounded in problem research. It is a personal project born from my love for nature and practical sustainability. I first created it as my bachelor’s thesis in 2021 and revisited it in 2024 to explore and refine the concept more deeply.
TIME
INDUSTRY
The design process overview
Empathize
desk research
personas
SWOT analysis
competitive analysis
Define problem
problem statement
solution definition
Strategy
brand identity
define audience
Brand creation
logo design
brand identity
package design
creative copywrite
No-code webdesign
webflow design
automations (Make, Airtable, Easycart)
